What is hard seltzer? The complete guide (and Mexico's first)

Fitzer Hard Seltzer Fresa-Kiwi

Hard seltzer is mineral water with alcohol and a hint of natural flavor, ready to drink, in a can. It's light and sparkling and, in Fitzer's case, has 0 g sugar, 80 calories, 4.0% alcohol and electrolytes. Fitzer was the first hard seltzer made in Mexico, in 2020, and today it's the #2 brand in the category in the country.

What's in a hard seltzer

  • Mineral water. The base is sparkling water, which is why it feels fresh and light.
  • Alcohol. Fitzer uses triple-distilled alcohol: neutral, clean and gluten free.
  • Natural flavor. Fruit, unsweetened. Fitzer comes in Strawberry-Kiwi, Mixed Berries and Tropical Mango.
  • Electrolytes. What sets Fitzer apart: it's the only hard seltzer in Mexico with electrolytes.

Hard seltzer vs. beer

Fitzer Hard SeltzerLight beer
Alcohol4.0%4.0–4.5%
Sugar0 gVaries
Calories80Around 100–150
GlutenGluten freeContains gluten
FlavorFruit, fresh and dryMalt and hops
Can355 ml355 ml

Who it's for

For people who train in the morning and go out at night. It's the can people bring to padel, the post-gym drink and the one that lasts the long night without sugar. Keto friendly and gluten free.

How much alcohol does hard seltzer have?

Most are between 4% and 5%. Fitzer Hard Seltzer is 4.0% ABV in a 355 ml can: about 11 g of alcohol, slightly less than a light beer.

How do you drink it?

Very cold, straight from the can or in a glass with ice. To dress it up, a slice of lime or a few berries. Nothing else needed.

Hard seltzer or hard tea?

Depends on the plan. Seltzer is light, sparkling and sugar free: for moving and for the night. Hard tea is black tea flavor, still and with more body: for afternoons with friends. Full comparison.

Where to buy hard seltzer in Mexico?

Fitzer Hard Seltzer is at OXXO, H-E-B, 7-Eleven, Alsuper, La Europea, Circle K, Chedraui and Mi OXXO, and ships nationwide on Amazon Mexico.

Quick questions

Is hard seltzer just sparkling water with vodka? Not exactly. It's a prepared, balanced drink: mineral water, triple-distilled alcohol and natural flavor. It doesn't taste like vodka.

Does it have sugar? Fitzer Hard Seltzer has 0 g sugar.

Is it keto? Yes, Fitzer Hard Seltzer is keto friendly: 0 g sugar and gluten free.

Fitzer Hard Seltzer: mineral water, triple-distilled alcohol, natural flavor, 0 g sugar, 80 calories, 4.0%, with electrolytes. Drink smart, drink Fitzer. See the flavors.

Try it today Fitzer Hard Iced Tea and Hard Seltzer, shipped anywhere in Mexico. Buy on Amazon →
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